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3 Connections CMOs Need to Make for Customer Experience Success
Scan the headlines:
➔ Understand changing customer expectations and overcome complex internal systems
➔ Purposefully apply connected data to create personalized marketing experiences
➔ Identify which technologies, like AI, IoT, and chatbots, to adopt
A focus on customer experience has changed the way marketing teams operate. They’re taking on new responsibilities to reflect the voice of the customer, on top of managing more touch points, complex data, and fast-changing technologies raising customer expectations.
of people trust content posted by other consumers over brand content.
of customers haven’t made up their mind about a brand before starting an online search.
of customers won’t recommend a company with a poorly designed mobile site.
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Watch below to hear from Mack Truck’s Director of Marketing, Neil Tolbert, on how they transformed their digital marketing to make history.
